February 25, 2023
6
minute read
In recent years, more and more people are turning to the internet to find businesses and make purchasing decisions. According to a survey conducted by Pew Research Center, 81% of Americans go online on a daily basis, and 28% report being online "almost constantly". Additionally, a study by Retail Dive found that 87% of shoppers begin their search for products and services online. This means that if your business does not have a website, you could be missing out on a significant amount of potential customers.
In today's digital age, having a website is essential for any business that wants to succeed. Here are four ways a quality website can help your business grow.
Well-designed websites with relevant content can create a positive first impression and build trust with visitors. In fact, according to a study by Stanford University, 75% of people judge the credibility of a business based on the design of its website. The study, which was conducted in 2002, involved participants being shown websites and then asked to rate the credibility of the business behind the website. The study found that factors such as the layout, typography, and use of images had a significant impact on participants' perceptions of the business's credibility.
More recent studies have also confirmed the importance of website design in building trust with visitors. A study conducted by the University of Surrey in 2018 found that participants were more likely to trust a website that had a professional and visually appealing design. The study also found that easy navigation and clear calls to action were essential elements in building trust with visitors.
With almost 4.66 billion people using the internet (59.5% of the global population), businesses become invisible to everyone unless you invest in a website. With the majority of consumers using search engines like Google to find businesses and products, having a website makes it easier for potential customers to discover and learn about your business. A website with search engine optimization (SEO) can increase the chances of your business appearing at the top of search results for relevant keywords. By optimizing website content for search engines, your business can attract more organic traffic to their site and improve their chances of being discovered by potential customers.
By utilizing high-quality images, videos, and descriptions, a website can communicate the value and benefits of your business offerings to potential customers, thus enhancing their understanding of the products or services offered. This, in turn, can lead to increased interest in your business and, ultimately, higher sales.
One of the most significant benefits of showcasing products or services through a website is the ability to present them in an engaging and interactive way. For example, businesses can utilize high-quality images to display their products from different angles, allowing potential customers to get a better sense of what the product looks like in real life. Additionally, businesses can create videos that demonstrate how their products work or the benefits of their services, providing customers with a more immersive experience.
By using well-crafted descriptions and explanations, businesses can effectively communicate what sets their offerings apart from the competition, making it easier for potential customers to make informed decisions. Moreover, showcasing products or services through a website can also help your business establish your brand identity. By using consistent branding elements such as logos, colors, and fonts, your business can create a strong visual identity that customers will associate with their offerings. This can help to establish brand recognition and loyalty, making it more likely that customers will return to your business for future purchases.
Author:
Will Yang
Will Yang is the owner and Senior Designer at 81 Digital. He brings over a decade of experience in marketing and communication, paired with a deep commitment to serving others. He received an M.A. in Strategic Communication from Liberty University.
Will understands that leadership is guiding clients, particularly non-profits and small businesses, toward solutions that truly make a difference. His approach is focused on creating digital strategies that empower his clients to succeed in the long run.
Beyond the office, Will spends time outdoors, enjoying fishing, hunting, and discovering new local eats with his family.
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