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Case study · Website, SEO, Photo & Video

Back Care Plus Chiropractic

A patient-focused website for a Loganville, Georgia chiropractic practice — built to explain modern treatments and make booking simple.

Client
Back Care Plus Chiropractic
Industry
Chiropractic care
Services
Web design · SEO · Photography · Video
Live site
backcarepluschiropractic.com ↗
Back Care Plus Chiropractic homepage with the headline about relief from back and neck pain

The goal

Explain the care. Fill the schedule.

Help people in pain understand the practice’s modern, drug-free treatments, trust the doctor, and feel confident booking a first visit.

What we did

01

Treatments, explained

Clear sections for Mi-Trac, PiezoWave2, chiropractic care and massage therapy, each with plain-language benefits.

02

Trust built in

Dr. Stephen Mullins’ Impulse® certification, real in-office photography, and patient reviews from Google and Facebook.

03

A signature treatment, on video

A dedicated Mi-Trac spotlight with an embedded video featuring Dr. Mullins, so patients can see the treatment before they book.

By the numbers

Built to rank.

Google Lighthouse scores for the live homepage.

100
SEOA perfect score on mobile and desktop.
89
PerformanceOn desktop.
87
AccessibilityUsable by more people, on more devices.

4

Treatments explained in plain language, from Mi-Trac to massage therapy.

Schema

Chiropractic structured data, so Google understands the practice and its location.

5★

Patient reviews from Google and Facebook, featured right next to a schedule button.

Source: Google PageSpeed Insights (Lighthouse) and an on-page audit of the live site, November 10, 2026.

Inside the site

Credibility from first click to booking.

Services section with cards for Mi-Trac, PiezoWave2, chiropractic care and massage therapy
Treatment overview. Each treatment with its benefits, so patients know what to expect before they call.
Section about Dr. Stephen Mullins and the Impulse adjusting instrument with an in-office photo
Doctor credentials. Certification and technology explained, backed by real photography from the office.
Patient reviews carousel with five-star Google and Facebook reviews
Patient reviews. Five-star reviews from real patients, right next to a schedule button.
Mi-Trac spotlight section with an embedded video featuring Dr. Stephen Mullins
Mi-Trac spotlight. The practice’s signature neck treatment, explained with an embedded video featuring Dr. Mullins.

Want results like these?

Let’s build a website that earns trust before the first appointment.

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