Case study · Campaign branding & messaging

Graystone Church: Count Me In

Campaign identity and messaging for Count Me In, Graystone Church’s capital campaign for a new campus along Highway 78, with a $25 million first phase.

Client: Graystone Church
Industry: Church
Services: Campaign logo · Messaging · One-pager design
Live site: graystonechurch.com/countmein ↗

The goal

Invite every family in.

Give Graystone’s $25 million campus expansion a name and a message every family could say yes to, with a clear case for the $10 million the congregation is being asked to give over three years.

What we did

A mark with meaning

The Count Me In logo hides a check mark inside a hand-brushed cross: a personal commitment and faith in one symbol. It comes in dark and light versions for print, screens and the stage.

Messaging that moves people

We helped shape the campaign’s mission, vision and purpose into clear, scripture-rooted language that explains why now, what it costs and how families can take part.

A one-pager that says it all

An 8.5×11 one-pager pairs the architectural rendering with the mission, Phase One details, the giving goal and next steps, so every family gets the same story.

By the numbers

A vision worth counting.

The vision behind the campaign, by the numbers.

$25M

Estimated cost of Phase One, the campaign’s first building project.

$10M

Campaign giving goal, raised over three years.

400–500

Families the church is inviting to take part.

56,000

Square feet in the first-phase facility.

1,500

Seats in the new worship auditorium.

Acres in the full campus master plan.

Source: Count Me In campaign materials, Graystone Church.

Inside the site

A campaign people can rally around.

Count Me In 8.5x11 campaign one-pager with mission, vision, purpose, Phase One details and the giving goal — **One-pager design.** We designed and laid out an 8.5×11 one-pager that tells the whole campaign at a glance. A dark column carries the mission, vision and purpose, while the rendering, Phase One details and the $10 million goal fill the other side. Clear headings and a simple two-column grid make a big, complex project easy to read in a minute, at church or at home.

Dark and light versions. A reversed version in white works on dark backgrounds, video and stage graphics. Both versions share the same brushstroke cross, so the identity stays consistent everywhere. It gives the church flexibility across every format the campaign uses.

Simple by design. Good design is simple enough to work anywhere. The Count Me In mark is just a brushstroke cross and three bold words, so it holds up as well on a t-shirt as it does on a stage screen, a one-pager or a social post. One clear visual identity, used consistently, helps a campaign become something people recognize and want to wear.

Architectural rendering of the new Graystone Church campus with a stone and timber worship center — **The vision, pictured.** The architectural rendering shows the 56,000-square-foot first phase, with a 1,500-seat worship auditorium. Putting the plan in a picture makes a 48-acre master plan feel real. It helps families see exactly what their commitment will build.

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