An SEO foundation
Search-focused page titles and descriptions built around Brazilian Jiu Jitsu in Lawrenceville, local business structured data, and a clean, semantic page structure.
← All work
Case study · Website & SEO
Primitive Jiu Jitsu Academy
A search-optimized website for a Brazilian Jiu Jitsu academy in Lawrenceville, Georgia — built to showcase elite instruction and turn visitors into students.
The goal
Be found. Look the part. Make it easy to start.
Build a search-optimized website that showcases the academy’s elite martial arts instruction and gives prospective members a clear path to learn more about the gym.
What we did
Elite instruction, front and center
Instructor profiles with rank, lineage and IBJJF competition records, alongside real photography of the kids and adult programs on the mat.
A clear path for prospects
Schedule, classes and FAQ on one page, with free-trial and membership pages one click away — and a call to action in every section.
By the numbers
Built to rank.
Google Lighthouse scores for the live homepage on mobile, where most prospective members search.
33/34
Images with descriptive alt text — helping both screen readers and image search.
Schema
Local business structured data, so Google understands the academy as a sports location in Lawrenceville.
4
Instructor profiles with rank, lineage and competition records — the credibility prospects look for.
Source: Google PageSpeed Insights (Lighthouse), mobile, and an on-page audit of the homepage, November 10, 2026.
Inside the site
Credibility on every scroll.
Want results like these?
Let’s talk about a website that gets your organization found — and chosen.